{"id":672,"date":"2020-11-08T22:45:11","date_gmt":"2020-11-08T14:45:11","guid":{"rendered":"https:\/\/dell755.cith.ddnsfree.com:5444\/?p=672"},"modified":"2020-11-14T18:10:05","modified_gmt":"2020-11-14T10:10:05","slug":"10%e4%b8%aa%e8%ae%a9%e8%b0%b7%e6%ad%8c%e7%b4%a2%e5%bc%95%e7%bd%91%e7%ab%99%e7%9a%84%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/blog.cithwu.com\/wp5444\/10%e4%b8%aa%e8%ae%a9%e8%b0%b7%e6%ad%8c%e7%b4%a2%e5%bc%95%e7%bd%91%e7%ab%99%e7%9a%84%e6%96%b9%e6%b3%95\/","title":{"rendered":"10\u4e2a\u8ba9\u8c37\u6b4c\u7d22\u5f15\u7f51\u7ad9\u7684\u65b9\u6cd5"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5982\u679cGoogle\u6ca1\u6709\u5c06\u4f60\u7684\u7f51\u7ad9\u7f16\u5165\u7d22\u5f15\uff0c\u90a3\u4e48\u7f51\u7ad9\u51e0\u4e4e\u662f\u4e0d\u53ef\u89c1\u7684\u3002\u4f60\u4e0d\u4f1a\u51fa\u73b0\u5728\u4efb\u4f55\u641c\u7d22\u7ed3\u679c\u4e2d\uff0c\u4e5f\u4e0d\u4f1a\u83b7\u5f97\u4efb\u4f55\u81ea\u7136\u6d41\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e2\u7136\u4f60\u5728\u8fd9\u91cc\uff0c\u76f8\u4fe1\u4f60\u5df2\u7ecf\u77e5\u9053\u8fd9\u4ef6\u4e8b\u60c5\u4e86\u3002\u56e0\u6b64\uff0c\u8ba9\u6211\u4eec\u76f4\u63a5\u5f00\u59cb\u8fdb\u5165\u8bdd\u9898\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u6587\u4f1a\u6559\u4f60\u5982\u4f55\u89e3\u51b3\u4ee5\u4e0b\u8fd9\u4e09\u4e2a\u95ee\u9898\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u4f60\u7684\u6574\u4e2a\u7ad9\u70b9\u6ca1\u6709\u88ab\u7d22\u5f15\uff1b<\/li><li>\u4e00\u90e8\u5206\u9875\u9762\u6709\u7d22\u5f15\uff0c\u800c\u5176\u4ed6\u7684\u6ca1\u6709\uff1b<\/li><li>\u65b0\u53d1\u5e03\u7684\u9875\u9762\u5e76\u6ca1\u6709\u5457\u5373\u65f6\u7d22\u5f15\u3002<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u662f\u9996\u5148\uff0c\u8bf7\u786e\u4fdd\u6211\u4eec\u4fdd\u6301\u4e00\u81f4\uff0c\u5e76\u5145\u5206\u7406\u89e3\u7d22\u5f15\u7684\u610f\u4e49\u3002<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.9dne801v1snc\">\u4ec0\u4e48\u662f\u6293\u53d6\u548c\u7d22\u5f15\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u901a\u8fc7\u6293\u53d6\u6765\u53d1\u73b0\u65b0\u7684\u7f51\u9875\uff0c\u7136\u540e\u5c06\u8fd9\u4e9b\u7f51\u9875\u6dfb\u52a0\u5230\u7d22\u5f15\u4e2d\u3002\u4ed6\u4eec\u4f7f\u7528\u79f0\u4e3a<em>Googlebot<\/em>\u7684\u7f51\u7edc\u722c\u866b\u6765\u8fdb\u884c\u6b64\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f88\u56f0\u60d1\uff1f\u8ba9\u6211\u4eec\u6765\u5bf9\u4e00\u4e9b\u540d\u8bcd\u505a\u4e00\u4e9b\u89e3\u91ca\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u6293\u53d6<\/strong>\uff1a\u5728\u7f51\u9875\u4e0a\u8ddf\u8e2a\u8d85\u94fe\u63a5\u4ee5\u53d1\u73b0\u65b0\u5185\u5bb9\u7684\u8fc7\u7a0b\u3002<\/li><li><strong>\u7d22\u5f15<\/strong>\uff1a\u5c06\u7f51\u9875\u5b58\u50a8\u5728\u5e9e\u5927\u7684\u6570\u636e\u5e93\u4e2d\u7684\u8fc7\u7a0b\u3002<\/li><li><strong>\u7f51\u7edc\u722c\u866b<\/strong>\uff1a\u4e00\u79cd\u6267\u884c\u6293\u53d6\u7684\u7a0b\u5e8f\u3002<\/li><li><strong>Googlebot<\/strong>\uff1a\u8c37\u6b4c\u7684\u7f51\u7edc\u722c\u866b\u3002<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u91cc\u662f<a href=\"https:\/\/www.youtube.com\/watch?v=BNHR6IQJGZs\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e00\u4e2a\u8c37\u6b4c\u7684\u89c6\u9891<\/a>\uff0c\u4e5f\u8bb2\u8ff0\u4e86\u8fd9\u4e9b\u8fc7\u7a0b\u4e2d\u7684\u7ec6\u8282\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4f60\u5728Google\u641c\u7d22\u5185\u5bb9\u65f6\uff0c\u5176\u5b9e\u662f\u5728\u8981\u6c42Google\u8fd4\u56de\u5176\u7d22\u5f15\u4e2d\u7684\u6240\u6709\u76f8\u5173\u9875\u9762\u3002 \u7531\u4e8e\u901a\u5e38\u6709\u6210\u5343\u4e0a\u4e07\u7684\u7f51\u9875\u7b26\u5408\u8981\u6c42\uff0c\u56e0\u6b64Google\u7684\u6392\u540d\u7b97\u6cd5\u4f1a\u5c3d\u529b\u5bf9\u7f51\u9875\u8fdb\u884c\u6392\u5e8f\uff0c\u4ee5\u4fbf\u4f60\u4f1a\u9996\u5148\u770b\u5230\u6700\u597d\u7684\u548c\u6700\u76f8\u5173\u7684\u7ed3\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u8fd9\u91cc\u8981\u9610\u8ff0\u7684\u4e00\u4e2a\u8981\u70b9\u662f\uff0c<strong>\u7d22\u5f15\u548c\u6392\u540d\u662f\u4e24\u4e2a\u4e0d\u540c\u7684\u4e8b\u60c5<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d22\u5f15\u4e3a\u4e86\u662f\u53c2\u4e0e\uff0c\u800c\u6392\u540d\u662f\u4e3a\u4e86\u83b7\u80dc\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u90fd\u6ca1\u6709\u53c2\u4e0e\u662f\u4e0d\u53ef\u80fd\u83b7\u5f97\u83b7\u80dc\u7684\u3002<a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.te89o98meqk1\">\u5982\u4f55\u68c0\u67e5\u4f60\u7684\u9875\u9762\u662f\u5426\u88ab\u7d22\u5f15\u4e86<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fdb\u5165\u8c37\u6b4c\uff0c\u7136\u540e\u8fdb\u884c\u5982\u4e0b\u641c\u7d22&nbsp;<code>site:\u4f60\u7684\u7f51\u5740.com<\/code><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/site-search-indexing.png\" alt=\"site search indexing\" class=\"wp-image-34207\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u91cc\u7684\u6570\u5b57\u663e\u793a\u7684\u662f\u8c37\u6b4c\u5927\u81f4\u7684\u7d22\u5f15\u9875\u9762\u6570\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u60f3\u68c0\u67e5\u67d0\u4e2a\u5177\u4f53\u7684\u9875\u9762\u662f\u5426\u88ab\u7d22\u5f15\u7684\u8bdd\uff0c\u540c\u6837\u4e5f\u53ef\u4ee5\u8fdb\u884c\u8fd9\u6837\u7684\u64cd\u4f5c<code>site:\u8be6\u7ec6\u7684\u7f51\u5740<\/code> <a href=\"https:\/\/ahrefs.com\/blog\/google-advanced-search-operators\/\">\u8fd0\u7b97\u7b26<\/a>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/google-site-search-web-page.png\" alt=\"google site search web page\" class=\"wp-image-34212\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u6ca1\u6709\u4efb\u4f55\u7ed3\u679c\u7684\u8bdd\uff0c\u5c31\u8bf4\u660e\u9875\u9762\u6ca1\u6709\u88ab\u7d22\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u662f<a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a>\u7684\u7528\u6237\u7684\u8bdd\uff0c\u4f60\u53ea\u9700\u8981\u67e5\u770b<strong>\u8986\u76d6\u7387<\/strong>\u989d\u62a5\u544a\u5c31\u53ef\u4ee5\u627e\u5230\u7cbe\u51c6\u7684\u7d22\u5f15\u6570\u636e\u3002\u4f60\u53ea\u9700\u8981\u8fdb\u5165\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Google Search Console &gt; Index &gt; Coverage<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Google Search Console<\/em><em>&nbsp;&gt; \u7d22\u5f15 &gt; \u8986\u76d6\u7387<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/google-search-console-valid-pages.png\" alt=\"google search console valid pages\" class=\"wp-image-34224\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u67e5\u770b\u6709\u6548\u9875\u9762\u7684\u6570\u91cf\uff08\u5305\u62ec\u8b66\u544a\u9875\u9762\u6570\u91cf\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u8fd9\u4e24\u4e2a\u6570\u5b57\u7684\u603b\u548c\u4e0d\u662f\u96f6\uff0c\u90a3\u4e48Google\u81f3\u5c11\u4f1a\u5c06\u4f60\u7f51\u7ad9\u4e0a\u7684\u67d0\u4e9b\u9875\u9762\u7f16\u5165\u7d22\u5f15\u3002 \u5982\u679c\u6ca1\u6709\uff0c\u90a3\u4e48\u4f60\u53ef\u80fd\u9047\u5230\u4e25\u91cd\u7684\u95ee\u9898\uff0c\u56e0\u4e3a\u4f60\u7684\u7f51\u9875\u5747\u672a\u88ab\u7d22\u5f15\u3002\u5c0f\u63d0\u793a. \u4e0d\u662fGoogle Search Console\u7528\u6237\uff1f\u514d\u8d39\u6ce8\u518c\u4e00\u4e2a\u3002\u6bcf\u4e2a\u5173\u5fc3\u4eceGoogle\u83b7\u5f97\u6d41\u91cf\u7684\u7ad9\u957f\u90fd\u5e94\u4f7f\u7528Google Search Console\uff0c\u8fd9\u4e2a\u5f88\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u53ef\u4ee5\u4f7f\u7528Google Search Console\u6765\u68c0\u6d4b\u7279\u5b9a\u9875\u9762\u662f\u5426\u88ab\u7d22\u5f15\u3002\u4f60\u53ea\u9700\u8981\u5c06\u9875\u9762URL\u653e\u5165<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">URL\u68c0\u6d4b\u5de5\u5177<\/a>\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u9875\u9762\u88ab\u7d22\u5f15\uff0c\u90a3\u4e48\u4f1a\u663e\u793a\u201cURL is on Google\uff08URL\u5728\u8c37\u6b4c\u4e2d\uff09\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/url-is-on-google-search-console.png\" alt=\"url is on google search console\" class=\"wp-image-34211\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u9875\u9762\u6ca1\u6709\u88ab\u7d22\u5f15\uff0c\u90a3\u4e48\u8fd9\u91cc\u4f1a\u663e\u793a\u201cURL is not on Google\uff08URL\u4e0d\u5728\u8c37\u6b4c\u4e2d\uff09\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/page-is-not-on-google-search-console.png\" alt=\"page is not on google search console\" class=\"wp-image-34206\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.9re8ocugysqo\">\u5982\u4f55\u8ba9\u8c37\u6b4c\u7d22\u5f15\u4f60\u7684\u9875\u9762<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u7684\u7f51\u7ad9\u6216\u8005\u9875\u9762\u6ca1\u6709\u88ab\u8c37\u6b4c\u7d22\u5f15\uff1f\u8bd5\u4e0b\u8fd9\u4e9b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u8fdb\u5165Google Search Console\u3002<\/li><li>\u8fdb\u5165URL\u68c0\u6d4b\u5de5\u5177\u3002<\/li><li>\u5c06\u9700\u8981\u7d22\u5f15\u7684URL\u7c98\u8d34\u5230\u641c\u7d22\u6846\u4e2d\u3002<\/li><li>\u7b49\u5f85\u8c37\u6b4c\u68c0\u6d4bURL\u3002<\/li><li>\u70b9\u51fb\u201c\u8bf7\u6c42\u7f16\u5165\u7d22\u5f15\u201d\u6309\u94ae\u3002<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u4f60\u53d1\u5e03\u65b0\u5e16\u5b50\u6216\u9875\u9762\u65f6\uff0c\u6700\u597d\u8fd9\u4e48\u64cd\u4f5c\u3002\u4f60\u5b9e\u9645\u4e0a\u662f\u5728\u544a\u8bc9Google\uff0c\u4f60\u5df2\u7ecf\u5728\u7f51\u7ad9\u4e0a\u6dfb\u52a0\u4e86\u4e00\u4e9b\u65b0\u5185\u5bb9\uff0c\u5b83\u4eec\u5e94\u8be5\u53bb\u770b\u770b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u662f\uff0c\u8bf7\u6c42\u7f16\u5165\u7d22\u5f15\u4e0d\u592a\u53ef\u80fd\u89e3\u51b3\u65e7\u9875\u9762\u7684\u7d22\u5f15\u95ee\u9898\u3002 \u5982\u679c\u662f\u8fd9\u79cd\u60c5\u51b5\uff0c\u8bf7\u6309\u7167\u4e0b\u9762\u7684\u6e05\u5355\u8fdb\u884c\u8bca\u65ad\u5e76\u89e3\u51b3\u95ee\u9898\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0b\u65b9\u662f\u4e00\u4e9b\u89e3\u51b3\u65b9\u6cd5\u7684\u5feb\u901f\u8bbf\u95ee\u94fe\u63a5\uff0c\u4f60\u53ef\u80fd\u5df2\u7ecf\u8bd5\u8fc7\u5176\u4e2d\u4e00\u4e9b\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#check-robots\">\u53bb\u9664Robots.txt\u4e2d\u7684\u6293\u53d6\u963b\u788d<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#remove-noindex\">\u53bb\u9664\u4e0d\u5fc5\u8981\u7684noindex\u6807\u7b7e<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#add-to-sitemap\">\u5c06\u9700\u8981\u7d22\u5f15\u7684\u9875\u9762\u5305\u542b\u5728\u7f51\u7ad9\u5730\u56fe\u4e2d<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#remove-canonical\">\u53bb\u9664\u4e0d\u5fc5\u8981\u7684canonical\u6807\u7b7e<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#check-orphaned\">\u68c0\u67e5\u9875\u9762\u662f\u5426\u662f\u5b64\u5c9b\u9875\u9762<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#fix-nofollow-links\">\u4fee\u590d\u4e0d\u5fc5\u8981\u7684\u5185\u90e8nofollow\u94fe\u63a5<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#add-internal-links\">\u5728\u201c\u5f3a\u529b\u201d\u9875\u9762\u4e2d\u52a0\u5165\u5185\u90e8\u94fe\u63a5<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#add-value\">\u786e\u4fdd\u9875\u9762\u72ec\u7279\u5e76\u4e14\u6709\u4ef7\u503c<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#remove-bad-pages\">\u53bb\u9664\u4f4e\u8d28\u91cf\u9875\u9762 (\u4f18\u5316\u201c\u6293\u53d6\u9884\u7b97\u201d)<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/google-index\/#build-links\">\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u5916\u94fe<\/a><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"check-robots\">1) \u53bb\u9664Robots.txt\u4e2d\u7684\u6293\u53d6\u963b\u788d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u6ca1\u6709\u7d22\u5f15\u6574\u4e2a\u7f51\u7ad9\uff1f\u8fd9\u53ef\u80fd\u662f\u7531\u4e8e<a href=\"https:\/\/ahrefs.com\/blog\/zh\/robots-txt\/\">robots.txt\u6587\u4ef6<\/a>\u5b58\u5728\u6293\u53d6\u963b\u788d\u5bfc\u81f4\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fdb\u5165<em>yourdomain.com\/robots.txt<\/em>\u68c0\u67e5\u8be6\u7ec6\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u68c0\u67e5\u662f\u5426\u53f3\u4e0b\u65b9\u7684\u8fd9\u4e24\u6bb5\u4e2d\u7684\u4efb\u610f\u4e00\u4e2a\u4ee3\u7801\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><code>1<\/code><\/td><td><code>User-agent: Googlebot<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><code>2<\/code><\/td><td><code>Disallow: \/<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><code>1<\/code><\/td><td><code>User-agent: *<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><code>2<\/code><\/td><td><code>Disallow: \/<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e24\u4e2a\u90fd\u544a\u8bc9Googlebot\uff0c\u4e0d\u5141\u8bb8\u5b83\u4eec\u6293\u53d6\u7f51\u7ad9\u4e0a\u7684\u4efb\u4f55\u9875\u9762\u3002\u8981\u89e3\u51b3\u6b64\u95ee\u9898\uff0c\u4f60\u53ea\u9700\u8981\u5220\u9664\u5b83\u4eec\uff0c\u5c31\u8fd9\u4e48\u7b80\u5355\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679cGoogle\u6ca1\u6709\u4e3a\u5355\u4e2a\u7f51\u9875\u7f16\u5236\u7d22\u5f15\uff0c\u4e5f\u6709\u53ef\u80fd\u662frobots.txt\u4e2d\u7684\u67d0\u4e2a\u4ee3\u7801\u5bfc\u81f4\u7684\u3002\u8981\u68c0\u67e5\u662f\u5426\u5b58\u5728\u8fd9\u79cd\u60c5\u51b5\uff0c\u8bf7\u5c06URL\u7c98\u8d34\u5230Google Search Console\u4e2d\u7684URL\u68c0\u6d4b\u5de5\u5177\u4e2d\u3002\u70b9\u51fb\u8986\u76d6\u7387\u677f\u5757\u4ee5\u663e\u793a\u66f4\u591a\u8be6\u7ec6\u4fe1\u606f\uff0c\u7136\u540e\u67e5\u627e\u201c\u662f\u5426\u5141\u8bb8\u6293\u53d6\uff1f \u5426\uff1a\u88abrobots.txt\u963b\u6b62\u201d\u9519\u8bef\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5c31\u4ee3\u8868\uff0c\u9875\u9762\u88abrobots.txt\u963b\u6b62\u4e86\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u662f\u8fd9\u79cd\u60c5\u51b5\uff0c\u8bf7\u91cd\u65b0\u68c0\u67e5\u4f60\u7684robots.txt\u6587\u4ef6\u4e2d\u662f\u5426\u6709\u4e0e\u8be5\u9875\u9762\u6216\u76f8\u5173\u76ee\u5f55\u6709\u5173\u7684\u201c\u7981\u6b62\u201d\u89c4\u5219\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/robots-txt.png\" alt=\"robots txt\" class=\"wp-image-34205\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9700\u8981\u7684\u60c5\u51b5\u4e0b\u79fb\u9664\u8fd9\u6bb5\u4ee3\u7801\u5373\u53ef\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"remove-noindex\">2) \u53bb\u9664\u4e0d\u5fc5\u8981\u7684noindex\u6807\u7b7e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u544a\u8bc9\u8c37\u6b4c\u4e0d\u7d22\u5f15\u67d0\u4e2a\u7f51\u9875\uff0c\u8c37\u6b4c\u662f\u4e0d\u4f1a\u4e3a\u5176\u7f16\u5236\u7d22\u5f15\u7684\u3002\u8fd9\u53ef\u4ee5\u8ba9\u4e00\u90e8\u5206\u9875\u9762\u4fdd\u6301\u9690\u79d8\u3002\u6709\u4e24\u79cd\u65b9\u6cd5\u53ef\u4ee5\u505a\u5230\u8fd9\u4e00\u70b9\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.h53yc64mla8t\">\u65b9\u6cd51\uff1ameta\u6807\u7b7e<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u9875\u9762\u7684<code>&lt;head&gt;<\/code>&nbsp;\u4e2d\u5982\u679c\u51fa\u73b0\u5982\u4e0b\u4efb\u610f\u4ee3\u7801\uff0c\u5219\u4e0d\u4f1a\u88ab\u8c37\u6b4c\u7d22\u5f15\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><code>1<\/code><\/td><td><code>&lt;meta name=\u201crobots\u201d content=\u201cnoindex\u201d&gt;<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><code>1<\/code><\/td><td><code>&lt;meta name=\u201cgooglebot\u201d content=\u201cnoindex\u201d&gt;<\/code><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u4e00\u4e2a\u9488\u5bf9\u722c\u866b\u7684meta\u6807\u8bb0\uff0c\u5b83\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\u5b83\u4eec\u662f\u5426\u53ef\u4ee5\u4e3a\u8be5\u9875\u9762\u7f16\u5236\u7d22\u5f15\u3002\u5c0f\u63d0\u793a. \u6838\u5fc3\u7684\u53c2\u6570\u662f\u201cnoindex\u201d\uff0c\u5982\u679c\u51fa\u73b0\u4e86\u201cnoindex\u201d\u5c31\u4ee3\u8868\u9875\u9762\u8bbe\u7f6e\u4e86\u4e0d\u7d22\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u60f3\u627e\u5230\u7f51\u4e0a\u6240\u6709\u62e5\u6709noindex meta\u6807\u7b7e\u7684\u9875\u9762\uff0c\u4f60\u53ea\u9700\u8981\u4f7f\u7528 <a href=\"https:\/\/ahrefs.com\/zh\/site-audit\">Ahrefs\u2019 Site Audit<\/a>\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u505a\u4e2a\u68c0\u6d4b\u5373\u53ef\u3002\u7136\u540e\u8fdb\u5165<strong>Indexability (\u53ef\u7d22\u5f15\u6027<br>)<\/strong>\u62a5\u544a\u3002\u5bfb\u627e\u201cNoindex page\uff08\u4e0d\u7d22\u5f15\u9875\u9762\uff09\u201c\u63d0\u793a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/noindex-ahrefs-site-audit.png\" alt=\"noindex ahrefs site audit\" class=\"wp-image-34210\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u70b9\u51fb\u540e\u67e5\u770b\u6240\u6709\u88ab\u5c4f\u853d\u7684\u9875\u9762\u3002\u5220\u9664\u90a3\u4e9b\u9700\u8981\u7d22\u5f15\u9875\u9762\u7684noindex meta\u6807\u7b7e\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h.cpuudjf7gwx3\">\u65b9\u6cd52\uff1aX\u2011Robots-Tag<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7edc\u722c\u866b\u9075\u5faaX-Robots-Tag\u7684HTTP\u54cd\u5e94\u6807\u5934\u3002\u4f60\u53ef\u4ee5\u4f7f\u7528\u670d\u52a1\u5668\u7aef\u811a\u672c\u8bed\u8a00\uff08\u4f8b\u5982PHP\uff09\u3001. htaccess\u6587\u4ef6\u4e2d\u7684\u5185\u5bb9\u6216\u901a\u8fc7\u66f4\u6539\u670d\u52a1\u5668\u914d\u7f6e\u6765\u5b9e\u73b0\u6b64\u6548\u679c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Search Console\u4e2d\u7684URL\u68c0\u67e5\u5de5\u5177\u53ef\u544a\u8bc9\u4f60\uff0c\u662f\u5426\u662f\u7531\u4e8e\u6b64\u6807\u5934\u800c\u963b\u6b62Google\u6293\u53d6\u9875\u9762\u3002\u53ea\u9700\u8f93\u5165URL\uff0c\u7136\u540e\u67e5\u627e\u201c\u5141\u8bb8\u7d22\u5f15\uff1f\u5426\uff1a\u5728\u201c X\u2011Robots-Tag\u201d http\u6807\u5934\u4e2d\u68c0\u6d4b\u5230\u201c noindex\u201d\u6807\u8bb0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/x-robots-header-search-console.png\" alt=\"x robots header search console\" class=\"wp-image-34217\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u60f3\u68c0\u6d4b\u6574\u4e2a\u7ad9\u70b9\u662f\u5426\u5b58\u5728\u8fd9\u6837\u7684\u95ee\u9898\uff0c\u90a3\u4e48\u53ef\u4ee5\u4f7f\u7528<a href=\"https:\/\/ahrefs.com\/zh\/site-audit\">Ahrefs\u2019 Site Audit tool<\/a>\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u5de5\u5177\uff0c\u5e76\u4e14\u5728<strong>Page Explorer \uff08\u9875\u9762\u5206\u6790\uff09<\/strong>\u7b5b\u9009\u6846\u4e2d\u9009\u62e9\u201cRobots information in HTTP header\uff08\u68c0\u67e5HTTP\u8868\u5934\u7684Robots\u4fe1\u606f\uff09\u201d\u8fdb\u884c\u67e5\u770b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/x-robots-tag-filter-site-audit.png\" alt=\"x robots tag filter site audit\" class=\"wp-image-34223\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\uff0c\u544a\u8bc9\u7f51\u7ad9\u5f00\u53d1\u8005\uff0c\u4fee\u6539\u9700\u8981\u8981\u7d22\u5f15\u7684\u9875\u9762\u7684\u8868\u5934\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63a8\u8350\u9605\u8bfb: <\/strong><em><a href=\"http:\/\/www.seochat.com\/c\/a\/search-engine-optimization-help\/using-the-x-robots-tag-http-header-specifications-in-seo-tips-and-tricks\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4f7f\u7528X-Robots-Tag HTTP\u8868\u5934\u8fdb\u884c\u7279\u5b9a\u7684SEO\uff1a\u6280\u5de7\u548c\u7a8d\u95e8<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"add-to-sitemap\">3) \u5c06\u9700\u8981\u7d22\u5f15\u7684\u9875\u9762\u5305\u542b\u5728\u7f51\u7ad9\u5730\u56fe\u4e2d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u5730\u56fe\u4f1a\u544a\u8bc9Google\u7f51\u7ad9\u4e0a\u7684\u54ea\u4e9b\u9875\u9762\u5f88\u91cd\u8981\uff0c\u54ea\u4e9b\u4e0d\u91cd\u8981\u3002\u5b83\u540c\u65f6\u4e5f\u53ef\u4ee5\u4e3a\u8c37\u6b4c\u7684\u6293\u53d6\u9891\u7387\u505a\u4e00\u4e9b\u6307\u5bfc\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u5e94\u8be5\u80fd\u591f\u5728\u4f60\u7684\u7f51\u7ad9\u4e0a\u627e\u5230\u7f51\u9875\uff0c\u65e0\u8bba\u5b83\u4eec\u662f\u5426\u5728\u7ad9\u70b9\u5730\u56fe\u4e2d\uff0c\u4f46\u5c06\u5b83\u4eec\u5305\u62ec\u5728\u7f51\u7ad9\u5730\u56fe\u5185\u4ecd\u7136\u662f\u4e00\u79cd\u5f88\u597d\u7684\u505a\u6cd5\u3002\u6bd5\u7adf\uff0c\u6ca1\u5fc5\u8981\u8ba9\u8c37\u6b4c\u8fdb\u884c\u6beb\u65e0\u610f\u4e49\u7684\u6293\u53d6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u68c0\u67e5\u7f51\u9875\u662f\u5426\u5728\u4f60\u7684\u7ad9\u70b9\u5730\u56fe\u4e2d\uff0c\u8bf7\u4f7f\u7528Google Search Console\u4e2d\u7684URL\u68c0\u67e5\u5de5\u5177\u3002\u5982\u679c\u4f60\u770b\u5230\u201cURL\u4e0d\u5728Google\u4e0a\u201d\u548c\u201c\u7ad9\u70b9\u5730\u56fe\uff1a\u4e0d\u9002\u7528\u201d\uff0c\u5219\u8868\u660e\u8be5URL\u4e0d\u5728\u4f60\u7684\u7ad9\u70b9\u5730\u56fe\u4e2d\u6216\u672a\u5efa\u7acb\u7d22\u5f15\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/url-not-on-google-or-sitemap.png\" alt=\"url not on google or sitemap\" class=\"wp-image-34221\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6ca1\u6709\u4f7f\u7528Google Search Console\uff1f\u8fdb\u5165\u4f60\u7684\u7f51\u7ad9\u5730\u56fe\uff0c\u901a\u5e38\u662f\u8fd9\u4e2a\u5730\u5740\uff1a<em>yourdomain.com\/sitemap.xml<\/em>\uff0c\u7136\u540e\u641c\u7d22\u8fd9\u4e2a\u9875\u9762\u7684URL\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/sitemap-search.png\" alt=\"sitemap search\" class=\"wp-image-34216\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6216\u8005\uff0c\u4f60\u60f3\u627e\u5230\u6240\u6709\u7684\u4e0d\u5728\u7f51\u7ad9\u5730\u56fe\u4e2d\uff0c\u4f46\u6709\u9700\u8981\u7d22\u5f15\u7684\u9875\u9762\uff0c\u4f60\u53ea\u9700\u8981\u4f7f\u7528\u4f60<a href=\"https:\/\/ahrefs.com\/zh\/site-audit\">Ahrefs\u2019 Site Audit<\/a>\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u3002\u8fdb\u5165<strong>Page Explorer \uff08\u9875\u9762\u5206\u6790\uff09<\/strong>\uff0c\u5e76\u8fdb\u884c\u5982\u4e0b\u7b5b\u9009\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/not-in-sitemap-indexable.png\" alt=\"not in sitemap indexable\" class=\"wp-image-34225\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u9875\u9762\u5e94\u8be5\u5728\u4f60\u7684\u7f51\u7ad9\u5730\u56fe\u4e2d\uff0c\u6240\u4ee5\u6dfb\u52a0\u8fdb\u53bb\u3002\u6dfb\u52a0\u540e\uff0c\u901a\u8fc7\u4e0b\u65b9\u7684Ping\u65b9\u6cd5\u544a\u8bc9\u8c37\u6b4c\u4f60\u5df2\u7ecf\u66f4\u65b0\u4e86\u8fd9\u4e2a\u7f51\u7ad9\u5730\u56fe\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttp:\/\/www.google.com\/ping?sitemap=&lt;\u5b8c\u6574\u7684\u7f51\u7ad9\u5730\u56fe\u5730\u5740>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c06\u540e\u65b9\u7684\u63d0\u793a\u6362\u6210\u4f60\u7684\u7f51\u7ad9\u5730\u56fe\u5730\u5740\uff0c\u4f60\u5e94\u8be5\u53ef\u4ee5\u6536\u5230\u4e0b\u65b9\u8fd9\u6837\u7684\u6d88\u606f\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/sitemap-notification-received.png\" alt=\"sitemap notification received\" class=\"wp-image-34208\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u6837\u53ef\u4ee5\u8ba9\u8c37\u6b4c\u52a0\u901f\u7d22\u5f15\u4f60\u7684\u9875\u9762\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"remove-canonical\">4) \u53bb\u9664\u4e0d\u5fc5\u8981\u7684canonical\u6807\u7b7e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Canonical\u6807\u7b7e\u4f1a\u544a\u8bc9Google\u54ea\u4e2a\u662f\u9875\u9762\u7684\u9996\u9009\u7248\u672c\u3002\u5b83\u770b\u8d77\u6765\u50cf\u8fd9\u6837\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code>&lt;link rel=\u201ccanonical\u201d href=\u201c\/page.html\u201d\/&gt;<\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u591a\u6570\u9875\u9762\u6ca1\u6709canonical\u6807\u7b7e\uff0c\u4e5f\u5c31\u662f\u6240\u8c13\u7684\u81ea\u5f15\u7528\u7684canonical\u6807\u7b7e\u3002\u8fd9\u5c31\u544a\u8bc9Google\u8be5\u9875\u9762\u672c\u8eab\u5c31\u662f\u9996\u9009\u7248\u672c\uff0c\u540c\u65f6\u53ef\u80fd\u662f\u552f\u4e00\u7684\u7248\u672c\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u4f60\u5e0c\u671b\u5bf9\u8be5\u9875\u9762\u5efa\u7acb\u7d22\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u662f\uff0c\u5982\u679c\u4f60\u7684\u9875\u9762\u6709\u4e0d\u89c4\u8303\u7684canonical\u6807\u7b7e\uff0c\u90a3\u4e48\u6709\u53ef\u80fd\u5728\u544a\u8bc9Google\u9519\u8bef\u7684\u9996\u9009\u7248\u672c\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u4f60\u7684\u9875\u9762\u5c06\u4e0d\u4f1a\u88ab\u7d22\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u68c0\u6d4bcanonical\u6807\u7b7e\uff0c\u4f60\u53ea\u9700\u8981\u4f7f\u7528\u8c37\u6b4c\u7684URL\u68c0\u6d4b\u5de5\u5177\u3002\u5982\u679c\u4f60\u7684\u9875\u9762\u7684canonical\u6807\u7b7e\u6307\u5411\u4e86\u53e6\u5916\u4e00\u4e2a\u9875\u9762\u88ab\uff0c\u4f60\u770b\u53ef\u4ee5\u770b\u5230\u201c\u5177\u6709Canonical\u6807\u7b7e\u7684\u5907\u7528\u9875\u9762\u201d\u7684\u63d0\u793a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/alternate-page-with-canonical.png\" alt=\"alternate page with canonical\" class=\"wp-image-34219\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u8fd9\u4e2a\u4e0d\u5e94\u8be5\u51fa\u73b0\uff0c\u4f60\u5e0c\u671b\u5f53\u524d\u9875\u9762\u88ab\u7d22\u5f15\uff0c\u90a3\u4e48\u53ea\u9700\u8981\u53bb\u9664\u8be5\u9875\u9762\u7684canonical\u6807\u7b7e\u5373\u53ef\u3002\u91cd\u8981<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8bf7\u6ce8\u610f\uff0ccanonical\u6807\u7b7e\u5e76\u4e0d\u603b\u662f\u4e0d\u597d\u7684\u3002\u5e26\u6709\u8fd9\u4e9b\u6807\u7b7e\u7684\u5927\u591a\u6570\u9875\u9762\u90fd\u4f1a\u6709\u5b83\u4eec\u7684\u539f\u56e0\u3002\u5982\u679c\u4f60\u770b\u5230\u4f60\u7684\u9875\u9762\u5177\u6709canonical\u6807\u7b7e\uff0c\u8bf7\u68c0\u67e5\u5bf9\u5e94\u7684\u9875\u9762\u3002\u5982\u679c\u786e\u5b9e\u662f\u8be5\u9875\u9762\u7684\u9996\u9009\u7248\u672c\uff0c\u5e76\u4e14\u4e5f\u65e0\u9700\u7d22\u5f15\u8be5\u9875\u9762\uff0c\u5219\u5e94\u8be5\u4fdd\u7559canonical\u6807\u8bb0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u60f3\u5feb\u901f\u627e\u5230\u6574\u4e2a\u7ad9\u70b9\u4e0a\u6709\u95ee\u9898\u7684canonical\u6807\u7b7e\uff0c\u53ef\u4ee5\u4f7f\u7528<a href=\"https:\/\/ahrefs.com\/zh\/site-audit\">Ahrefs\u2019 Site Audit<\/a>\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u5de5\u5177\u8fdb\u884c\u68c0\u6d4b\uff0c\u8fdb\u5165<strong>Page Explorer \uff08\u9875\u9762\u5206\u6790\uff09<\/strong>\u5e76\u4f7f\u7528\u4ee5\u4e0b\u8bbe\u7f6e\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/canonicals-filter-site-audit.png\" alt=\"canonicals filter site audit\" class=\"wp-image-34214\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4f1a\u5728\u7ad9\u70b9\u5730\u56fe\u4e2d\u67e5\u627e\u5e26\u6709\u975e\u81ea\u5f15\u7528canonical\u6807\u7b7e\u7684\u9875\u9762\u3002\u51e0\u4e4e\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0c\u4f60\u5e0c\u671b\u5bf9\u7ad9\u70b9\u5730\u56fe\u4e2d\u7684\u9875\u9762\u5efa\u7acb\u7d22\u5f15\uff0c\u56e0\u6b64\uff0c\u5982\u679c\u6b64\u8fc7\u6ee4\u5668\u8fd4\u56de\u4efb\u4f55\u7ed3\u679c\uff0c\u5219\u4f60\u9700\u8981\u8fdb\u4e00\u6b65\u8fdb\u884c\u6392\u67e5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u9875\u9762\u5f88\u53ef\u80fd\u5177\u6709\u9519\u8bef\u7684canonical\u6807\u7b7e\uff0c\u6216\u8005\u4e00\u5f00\u59cb\u5c31\u4e0d\u5e94\u8be5\u653e\u5728\u4f60\u7684\u7f51\u7ad9\u5730\u56fe\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"check-orphaned\">5) \u68c0\u67e5\u9875\u9762\u662f\u5426\u662f\u5b64\u5c9b\u9875\u9762<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b64\u5c9b\u9875\u9762\u6307\u7684\u662f\u90a3\u4e9b\u6ca1\u6709\u5185\u90e8\u94fe\u63a5\u652f\u6491\u7684\u9875\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8eGoogle\u901a\u8fc7\u6293\u53d6\u94fe\u63a5\u53d1\u73b0\u65b0\u5185\u5bb9\uff0c\u56e0\u6b64\u4ed6\u4eec\u65e0\u6cd5\u901a\u8fc7\u8be5\u8fc7\u7a0b\u53d1\u73b0\u5b64\u5c9b\u9875\u9762\u3002\u7f51\u7ad9\u8bbf\u5ba2\u4e5f\u5c06\u65e0\u6cd5\u627e\u5230\u8fd9\u4e9b\u5185\u5bb9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u68c0\u6d4b\u5b64\u5c9b\u9875\u9762\uff0c\u5c1d\u8bd5\u4f7f\u7528<a href=\"https:\/\/ahrefs.com\/zh\/site-audit\">Ahrefs\u2019 Site Audit<\/a>\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u5de5\u5177\u3002\u7136\u540e\u70b9\u51fb <strong>Links\uff08\u94fe\u63a5\uff09<\/strong>\u62a5\u544a\uff0c\u5e76\u67e5\u770b\u201c\u5b64\u5c9b\u9875\u9762 (\u6ca1\u6709\u4efb\u4f55\u6307\u5411\u94fe\u63a5)\u201d\u9519\u8bef\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/orphan-pages.png\" alt=\"orphan pages\" class=\"wp-image-34209\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4f1a\u663e\u793a\u51fa\u6240\u6709\u53ef\u7d22\u5f15\u3001\u5728\u7ad9\u70b9\u5730\u56fe\u4e2d\u663e\u793a\u7684\u3001\u4f46\u6ca1\u6709\u5185\u90e8\u6307\u5411\u94fe\u63a5\u7684\u6240\u6709\u9875\u9762\u3002\u91cd\u8981<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u53ea\u6709\u5728\u4e0b\u65b9\u4e24\u79cd\u60c5\u51b5\u4e0b\u624d\u80fd\u591f\u6b63\u5e38\u68c0\u6d4b\u51fa\u7ed3\u679c\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u6240\u6709\u9700\u8981\u7d22\u5f15\u7684\u9875\u9762\u90fd\u5728\u4f60\u7684\u7f51\u7ad9\u5730\u56fe\u4e2d\u3002<\/li><li>\u5728Ahrefs\u7684Site Audit\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u6700\u5f00\u59cb\uff0c\u5c06\u9009\u62e9\u4f7f\u7528\u7f51\u7ad9\u5730\u56fe\u4e2d\u7684\u9875\u9762\u9009\u9879\u6253\u52fe\u3002<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u786e\u5b9a\u8981\u7d22\u5f15\u7684\u6240\u6709\u9875\u9762\u90fd\u5728\u7ad9\u70b9\u5730\u56fe\u4e2d\u5417\uff1f\u5c1d\u8bd5\u8fd9\u4e2a\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u4e0b\u8f7d\u4f60\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u9875\u9762 \uff08\u53ef\u4ee5\u901a\u8fc7\u4f60\u7684CMS\u6765\u5b9e\u73b0\uff09<\/li><li>\u6293\u53d6\u4f60\u7684\u6574\u4e2a\u7ad9\u70b9 \uff08\u4f7f\u7528\u50cfAhrefs Site Audit\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u8fd9\u6837\u7684\u5de5\u5177\uff09<\/li><li>\u5bf9\u6bd4\u4e24\u7ec4URL\u3002<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u4efb\u4f55\u6ca1\u6709\u5728\u6293\u53d6\u65f6\u627e\u5230\u7684URL\u90fd\u5c5e\u4e8e\u5b64\u5c9b\u9875\u9762<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u4e24\u79cd\u4e2d\u4efb\u610f\u4e00\u4e2a\u65b9\u6cd5\u89e3\u51b3\u5b64\u5c9b\u95ee\u9898\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>\u5982\u679c\u9875\u9762\u4e0d\u91cd\u8981<\/strong>\uff0c\u90a3\u4e48\u5c06\u5b83\u5220\u9664\uff0c\u5e76\u79fb\u51fa\u7f51\u7ad9\u5730\u56fe\u3002<\/li><li><strong>\u5982\u679c\u9875\u9762\u548c\u91cd\u8981<\/strong>\uff0c\u5c06\u4ed6\u653e\u5230\u4f60\u7684\u5185\u94fe\u7ed3\u6784\u4e2d\u53bb\u3002<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"fix-nofollow-links\">6) \u4fee\u590d\u4e0d\u5fc5\u8981\u7684\u5185\u90e8nofollow\u94fe\u63a5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nofollow\u94fe\u63a5\u6307\u7684\u662f\u90a3\u4e9b\u6709\u7740 rel=\u201cnofollow\u201d \u6807\u8bb0\u7684\u94fe\u63a5\u3002\u5b83\u4eec\u4f1a\u7ec4\u7ec7 <a href=\"https:\/\/ahrefs.com\/blog\/google-pagerank\/\">PageRank<\/a>&nbsp;\u7684\u4f20\u9012\u3002\u540c\u65f6\u8c37\u6b4c\u5e76\u4e0d\u4f1a\u6293\u53d6Nofollow\u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u91cc\u662f<a href=\"https:\/\/support.google.com\/webmasters\/answer\/96569?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\u8c37\u6b4c\u9488\u5bf9\u8fd9\u4e2a\u505a\u7684\u8bf4\u660e<\/a>\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u672c\u8d28\u4e0a\uff0c<strong>\u4f7f\u7528nofollow\u4f1a\u5bfc\u81f4\u6211\u4eec\u4ece\u6293\u53d6\u76ee\u5f55\u4e2d\u5220\u9664\u76ee\u6807\u94fe\u63a5<\/strong>\u3002\u4f46\u662f\uff0c\u5982\u679c\u5176\u4ed6\u7f51\u7ad9\u5728\u4e0d\u4f7f\u7528nofollow\u7684\u60c5\u51b5\u4e0b\u94fe\u63a5\u5230\u76ee\u6807\u9875\u9762\uff0c\u6216\u8005\u8fd9\u4e9bURL\u662f\u5728\u7ad9\u70b9\u5730\u56fe\u4e2d\u63d0\u4ea4\u7ed9Google\u7684\uff0c\u5219\u76ee\u6807\u9875\u9762\u4ecd\u53ef\u80fd\u4f1a\u51fa\u73b0\u5728\u6211\u4eec\u7684\u7d22\u5f15\u4e2d\u3002<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b80\u800c\u8a00\u4e4b\uff0c\u4f60\u9700\u8981\u786e\u4fdd\u6307\u5411\u7d22\u5f15\u9875\u9762\u7684\u94fe\u63a5\u662ffollow\u72b6\u6001\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u6b64\uff0c\u8bf7\u4f7f\u7528Ahrefs\u7684Site Audit\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u5de5\u5177\u5bf9\u7f51\u7ad9\u8fdb\u884c\u6293\u53d6\u3002\u68c0\u67e5<strong>Links\uff08\u94fe\u63a5\uff09<\/strong>\u62a5\u544a\u4e2d\u662f\u5426\u51fa\u73b0\u201cPage has nofollow incoming internal links only\uff08\u9875\u9762\u4ec5\u5177\u6709nofollow\u7684\u6307\u5411\u94fe\u63a5\uff09\u201d\u7684\u9519\u8bef\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/nofollow-incoming-links-error.png\" alt=\"nofollow incoming links error\" class=\"wp-image-34222\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5047\u8bbe\u4f60\u8981Google\u7d22\u5f15\u8be5\u9875\u9762\uff0c\u8bf7\u4ece\u8fd9\u4e9b\u6307\u5411\u94fe\u63a5\u4e2d\u5220\u9664nofollow\u6807\u8bb0\u3002\u5982\u679c\u4e0d\u662f\uff0c\u8bf7\u5220\u9664\u8be5\u9875\u9762\u6216\u5bf9\u8be5\u9875\u9762\u8fdb\u884cnoindex\u5904\u7406\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u63a8\u8350\u9605\u8bfb\uff1a<\/strong><em><a href=\"https:\/\/ahrefs.com\/blog\/zh\/nofollow-links\/\">Nofollow\u94fe\u63a5 VS Follow\u94fe\u63a5\uff1a\u6240\u6709\u4f60\u9700\u8981\u4e86\u89e3\u7684\u77e5\u8bc6<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"add-internal-links\">7) \u5728\u201c\u5f3a\u529b\u201d\u9875\u9762\u4e2d\u52a0\u5165\u5185\u90e8\u94fe\u63a5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u901a\u8fc7\u6293\u53d6\u4f60\u7684\u7f51\u7ad9\u6765\u53d1\u73b0\u65b0\u5185\u5bb9\u3002\u5982\u679c\u4f60\u5ffd\u7565\u4e86\u5185\u90e8\u94fe\u63a5\u5230\u76f8\u5173\u9875\u9762\uff0c\u5219\u5b83\u53ef\u80fd\u627e\u4e0d\u5230\u8fd9\u4e2a\u9875\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u89e3\u51b3\u6b64\u95ee\u9898\u7684\u4e00\u79cd\u7b80\u5355\u65b9\u6cd5\u662f\u5728\u7f51\u7ad9\u4e2d\u6dfb\u52a0\u4e00\u4e9b\u5185\u90e8\u94fe\u63a5\u3002\u4f60\u53ef\u4ee5\u5728\u5efa\u7acb\u7d22\u5f15\u7684\u4efb\u4f55\u7f51\u9875\u4e0a\u6267\u884c\u6b64\u64cd\u4f5c\u3002\u4f46\u662f\uff0c\u5982\u679c\u4f60\u5e0c\u671bGoogle\u5c3d\u53ef\u80fd\u5feb\u5730\u4e3a\u9875\u9762\u5efa\u7acb\u7d22\u5f15\uff0c\u5219\u53ef\u4ee5\u5728\u4e00\u4e9b\u201c\u5f3a\u529b\u7684\u201d\u9875\u9762\u4e0a\u5efa\u7acb\u4e00\u4e9b\u5185\u90e8\u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4ec0\u4e48\uff1f\u56e0\u4e3a\u76f8\u6bd4\u4e8e\u4e00\u4e9b\u4e0d\u592a\u91cd\u8981\u7684\u9875\u9762\uff0cGoogle\u4f1a\u66f4\u5feb\u5730\u6293\u53d6\u6b64\u7c7b\u9875\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u505a\u6cd5\u5c31\u662f\uff0c\u8fdb\u5165<a href=\"https:\/\/ahrefs.com\/zh\/site-explorer\">Ahrefs Site Explorer<\/a>\uff08\u7f51\u7ad9\u5206\u6790\uff09\uff0c\u8f93\u5165\u4f60\u7684\u57df\u540d\uff0c\u5e76\u67e5\u770b <strong>Best by links\uff08\u6700\u4f73\u94fe\u63a5\uff09<\/strong>\u62a5\u544a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/best-by-links-ahrefs-blog.png\" alt=\"best by links ahrefs blog\" class=\"wp-image-34218\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5c06\u663e\u793a\u7f51\u7ad9\u4e0a\u7684\u6240\u6709\u9875\u9762\uff0c\u6309URL Rating\uff08\u7f51\u5740\u8bc4\u5206\uff09\u8fdb\u884c\u6392\u5e8f\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u9996\u5148\u663e\u793a\u7684\u662f\u6743\u91cd\u6700\u9ad8\u7684\u9875\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u67e5\u770b\u5217\u8868\u5e76\u67e5\u627e\u76f8\u5173\u9875\u9762\uff0c\u53ef\u4ee5\u5728\u8fd9\u4e9b\u9875\u9762\u4e0a\u6dfb\u52a0\u4e00\u4e9b\u76ee\u6807\u9875\u9762\u7684\u5185\u90e8\u94fe\u63a5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f8b\u5982\uff0c\u5982\u679c\u6211\u4eec\u5e0c\u671b\u5bf9<a href=\"https:\/\/ahrefs.com\/blog\/guest-blogging\/\">\u5ba2\u5ea7\u535a\u5ba2\u6307\u5357<\/a>\u6587\u7ae0\u8fdb\u884c\u5185\u94fe\u7684\u5236\u4f5c\uff0c\u90a3\u4e48<a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">\u94fe\u63a5\u5efa\u8bbe\u6307\u5357<\/a>\u8fd9\u4e2a\u9875\u9762\u5c31\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e2a\u76f8\u5173\u7684\u5185\u90e8\u94fe\u63a5\u3002\u8be5\u9875\u9762\u6070\u597d\u662f\u6211\u4eec\u535a\u5ba2\u4e0a\u7b2c11\u4e2a\u6700\u6743\u5a01\u7684\u9875\u9762\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/link-building-guide-ahrefs-best-by-links.png\" alt=\"link building guide ahrefs best by links\" class=\"wp-image-34226\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7136\u540e\uff0c\u5f53Google\u4e0b\u6b21\u91cd\u65b0\u6293\u53d6\u9875\u9762\u65f6\uff0c\u5c31\u4f1a\u770b\u5230\u5e76\u6293\u53d6\u8be5\u94fe\u63a5\u3002\u4e13\u5bb6\u5efa\u8bae<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4f60\u6dfb\u52a0\u5b8c\u5185\u90e8\u94fe\u63a5\u4e4b\u540e\uff0c\u5c06\u8be5\u9875\u9762\u7c98\u8d34\u5230Google\u7684URL\u68c0\u67e5\u5de5\u5177\u4e2d\u3002\u70b9\u51fb\u201c\u8bf7\u6c42\u7f16\u5165\u7d22\u5f15\u201d\u6309\u94ae\uff0c\u4ee5\u4f7fGoogle\u77e5\u9053\u9875\u9762\u4e0a\u7684\u67d0\u4e9b\u5185\u5bb9\u5df2\u66f4\u6539\uff0c\u5b83\u9700\u8981\u5c3d\u5feb\u5bf9\u5176\u8fdb\u884c\u91cd\u65b0\u6293\u53d6\u3002\u8fd9\u53ef\u4ee5\u52a0\u5febGoogle\u53d1\u73b0\u5185\u90e8\u94fe\u63a5\u5e76\u56e0\u6b64\u53d1\u73b0\u4f60\u8981\u7d22\u5f15\u7684\u9875\u9762\u7684\u8fdb\u7a0b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"add-value\">8) \u786e\u4fdd\u9875\u9762\u72ec\u7279\u5e76\u4e14\u6709\u4ef7\u503c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u4e0d\u592a\u53ef\u80fd\u5c06\u4f4e\u8d28\u91cf\u7684\u7f51\u9875\u7f16\u5165\u7d22\u5f15\uff0c\u56e0\u4e3a\u5b83\u4eec\u5bf9\u7528\u6237\u6ca1\u6709\u4efb\u4f55\u4ef7\u503c\u3002\u4ee5\u4e0b\u662fGoogle\u7684John Mueller\u5bf92018\u5e74\u5efa\u7acb\u7d22\u5f15\u7684\u770b\u6cd5\uff1ahttps:\/\/platform.twitter.com\/embed\/index.html?creatorScreenName=joshuachardwick&amp;dnt=false&amp;embedId=twitter-widget-0&amp;frame=false&amp;hideCard=false&amp;hideThread=false&amp;id=948544364090970112&amp;lang=en&amp;origin=https%3A%2F%2Fahrefs.com%2Fblog%2Fzh%2Fgoogle-index%2F&amp;siteScreenName=ahrefs&amp;theme=light&amp;widgetsVersion=ed20a2b%3A1601588405575&amp;width=550px<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u6697\u793a\uff0c\u5982\u679c\u4f60\u5e0c\u671bGoogle\u5c06\u7f51\u7ad9\u6216\u7f51\u9875\u7f16\u5165\u7d22\u5f15\uff0c\u5219\u5b83\u5fc5\u987b\u201c\u6709\u4ef7\u503c\u5e76\u4e14\u6709\u610f\u4e49\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u7684\u9875\u9762\u5df2\u7ecf\u6392\u9664\u4e86\u6280\u672f\u95ee\u9898\u4f46\u8fd8\u662f\u4e0d\u7d22\u5f15\uff0c\u90a3\u4e48\u53ef\u80fd\u5c31\u662f\u9875\u9762\u7684\u4ef7\u503c\u4e0d\u8db3\u3002\u56e0\u6b64\uff0c\u4f60\u9700\u8981\u91cd\u65b0\u5ba1\u89c6\u9875\u9762\u5e76\u95ee\u81ea\u5df1\uff1a\u8fd9\u4e2a\u9875\u9762\u771f\u7684\u6709\u4ef7\u503c\u5417\uff1f\u5982\u679c\u7528\u6237\u4ece\u641c\u7d22\u7ed3\u679c\u4e2d\u70b9\u51fb\u8be5\u9875\u9762\uff0c\u4f1a\u5728\u8be5\u9875\u9762\u627e\u5230\u6709\u7528\u7684\u5185\u5bb9\u5417\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u5bf9\u4e0a\u8ff0\u4e24\u4e2a\u95ee\u9898\u7684\u56de\u7b54\u5747\u4e3a\u5426\uff0c\u90a3\u4e48\u4f60\u5c31\u9700\u8981\u6539\u8fdb\u4f60\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u53ef\u4ee5\u901a\u8fc7 <a href=\"https:\/\/ahrefs.com\/zh\/site-audit\">Ahrefs Site Audit tool<\/a>\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u5de5\u5177\u4ee5\u53ca <a href=\"https:\/\/urlprofiler.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">URL Profiler<\/a>&nbsp;\u5de5\u5177\u6765\u627e\u5230\u90a3\u4e9b\u4f4e\u8d28\u91cf\u7684\u9875\u9762\u3002&nbsp;\u8fdb\u5165Ahrefs\u7684Site Audit\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u4e2d\u7684<strong>Page Explorer \uff08\u9875\u9762\u5206\u6790\uff09<\/strong>\u677f\u5757\uff0c\u5e76\u4e14\u8fdb\u884c\u5982\u4e0b\u8bbe\u7f6e\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/find-low-quality-pages-site-audit.png\" alt=\"find low quality pages site audit\" class=\"wp-image-34220\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e2a\u53ef\u4ee5\u53cd\u9988\u90a3\u4e9b\u5185\u5bb9\u6bd4\u8f83\u5355\u8584\u7684\u9875\u9762\uff0c\u5f53\u524d\u8fd9\u4e9b\u9875\u9762\u4e5f\u6ca1\u6709\u81ea\u7136\u6d41\u91cf\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u4eec\u6ca1\u6709\u88ab\u7d22\u5f15\u7684\u53ef\u80fd\u6027\u5f88\u5927\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c06\u62a5\u544a\u5bfc\u51fa\u540e\uff0c\u5c06\u6240\u6709\u7684\u94fe\u63a5\u7ad9\u8df3\u5230URL Profiler\u5de5\u5177\u4e2d\uff0c\u5e76\u4e14\u505a\u4e00\u4e2a\u8c37\u6b4c\u7d22\u5f15\u68c0\u6d4b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2020\/03\/url-profiler.png\" alt=\"url profiler\" class=\"wp-image-34213\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u91cd\u8981<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5982\u679c\u4f60\u8981\u5bf9\u5f88\u591a\u9875\u9762\uff08\u5373\u8d85\u8fc7100\u4e2a\u9875\u9762\uff09\u8fdb\u884c\u6b64\u64cd\u4f5c\uff0c\u5efa\u8bae\u4f7f\u7528\u4ee3\u7406\u3002\u5426\u5219\uff0c\u4f60\u5c06\u9762\u4e34\u88abGoogle\u7981\u6b62\u4f7f\u7528IP\u7684\u98ce\u9669\u3002\u5982\u679c\u4f60\u65e0\u6cd5\u8fd9\u4e48\u505a\uff0c\u90a3\u4e48\u53e6\u4e00\u79cd\u9009\u62e9\u662f\u5728Google\u4e0a\u641c\u7d22\u201cfree bulk Google indexation checker\uff08\u514d\u8d39\u6279\u91cfGoogle\u7d22\u5f15\u68c0\u67e5\u5668\uff09\u201d\u3002\u6709\u4e00\u4e9b\u8fd9\u6837\u7684\u5de5\u5177\u5b58\u5728\uff0c\u4f46\u5927\u591a\u6570\u4e00\u6b21\u53ea\u80fd\u9650\u5236\u572825\u9875\u4ee5\u4e0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u68c0\u67e5\u6240\u6709\u672a\u7f16\u5165\u7d22\u5f15\u7684\u9875\u9762\u662f\u5426\u5b58\u5728\u8d28\u91cf\u95ee\u9898\u3002\u8fdb\u884c\u5fc5\u8981\u7684\u6539\u8fdb\uff0c\u7136\u540e\u5728Google Search Console\u4e2d\u8bf7\u6c42\u91cd\u65b0\u8bf7\u6c42\u7f16\u5165\u7d22\u5f15\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\u4f60\u4e5f\u9700\u8981\u6ce8\u610f\u91cd\u590d\u5185\u5bb9\u7684\u95ee\u9898\u3002 Google\u4e0d\u592a\u53ef\u80fd\u7d22\u5f15\u91cd\u590d\u6216\u51e0\u4e4e\u91cd\u590d\u7684\u9875\u9762\u3002\u4f7f\u7528Site Audit\uff08\u7f51\u7ad9\u8bca\u65ad\uff09\u4e2d\u7684 <strong>Duplicate content\uff08\u91cd\u590d\u5185\u5bb9\uff09<\/strong>\u62a5\u544a\u6765\u68c0\u67e5\u8fd9\u4e9b\u95ee\u9898\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/zh\/wp-content\/uploads\/2020\/03\/duplicate-content-report.png\" alt=\"\" class=\"wp-image-1862\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"remove-bad-pages\">9) \u53bb\u9664\u4f4e\u8d28\u91cf\u9875\u9762 (\u4f18\u5316\u201c\u6293\u53d6\u9884\u7b97\u201d)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f51\u7ad9\u4e0a\u7684\u52a3\u8d28\u9875\u9762\u8fc7\u591a\uff0c\u4f1a\u6d6a\u8d39\u8c37\u6b4c\u7684\u6293\u53d6\u9884\u7b97\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u91cc\u662f <a href=\"https:\/\/webmasters.googleblog.com\/2017\/01\/what-crawl-budget-means-for-googlebot.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u8c37\u6b4c\u5bf9\u6b64\u505a\u7684\u8bf4\u660e<\/a>\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5728\u4f4e\u4ef7\u503c\u9875\u9762\u4e0a\u6d6a\u8d39\u670d\u52a1\u5668\u8d44\u6e90\uff0c\u4f1a\u4f7f\u6293\u53d6\u6709\u4ef7\u503c\u5185\u5bb9\u7684\u9891\u7387\u4e0b\u964d\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u5728\u7ad9\u70b9\u4e0a\u53d1\u73b0\u5927\u91cf\u65b0\u5185\u5bb9\u65f6\u51fa\u73b0\u5ef6\u8fdf\u3002<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ef\u4ee5\u5c06\u5176\u89c6\u4e3a\u5bfc\u5e08\u5728\u7ed9\u8bba\u6587\u8fdb\u884c\u8bc4\u5206\uff0c\u5176\u4e2d\u4e00\u4e2a\u5c31\u662f\u4f60\u7684\u8bba\u6587\u3002\u5982\u679c\u4ed6\u4eec\u8981\u5ba1\u960510\u7bc7\u8bba\u6587\uff0c\u90a3\u4e48\u4ed6\u4eec\u5f88\u5feb\u5c31\u4f1a\u770b\u5230\u4f60\u7684\u8bba\u6587\u3002\u5982\u679c\u4ed6\u4eec\u8981\u5ba1\u9605\u4e00\u767e\u4e2a\uff0c\u90a3\u5c06\u82b1\u8d39\u66f4\u957f\u7684\u65f6\u95f4\u3002\u5982\u679c\u6709\u6210\u5343\u4e0a\u4e07\u7684\u8bdd\uff0c\u90a3\u4e48\u4ed6\u4eec\u7684\u5de5\u4f5c\u91cf\u5c31\u592a\u9ad8\u4e86\uff0c\u4ed6\u4eec\u53ef\u80fd\u6c38\u8fdc\u4e5f\u65e0\u6cd5\u5bf9\u4f60\u7684\u5185\u5bb9\u8fdb\u884c\u6253\u5206\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u786e\u5b9e\u6307\u51fa\uff1a\u6293\u53d6\u9884\u7b97[\u2026]\u5e76\u4e0d\u662f\u5927\u591a\u6570\u7ad9\u957f\u90fd\u9700\u8981\u62c5\u5fc3\u7684\u4e8b\u60c5\uff0c\u5e76\u4e14\u201c\u5982\u679c\u7f51\u7ad9\u7684\u9875\u9762\u5c11\u4e8e\u51e0\u5343\u4e2a\u201d\uff0c\u5219\u90fd\u53ef\u4ee5\u5bf9\u5176\u8fdb\u884c\u6709\u6548\u7684\u6293\u53d6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8fc7\uff0c\u4ece\u4f60\u7684\u7f51\u7ad9\u4e0a\u5220\u9664\u4f4e\u8d28\u91cf\u7684\u9875\u9762\u7edd\u4e0d\u662f\u4e00\u4ef6\u574f\u4e8b\u3002\u5b83\u53ea\u4f1a\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f60\u53ef\u4ee5\u7528\u6211\u4eec\u7684<a href=\"https:\/\/ahrefs.com\/blog\/content-audit\/\">\u5185\u5bb9\u68c0\u6d4b\u6a21\u677f<\/a>\u6765\u68c0\u6d4b\u90a3\u4e9b\u6709\u95ee\u9898\u3001\u4e0d\u76f8\u5173\u5e76\u53ef\u4ee5\u5220\u9664\u7684\u9875\u9762\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"build-links\">10)&nbsp;\u5efa\u7acb\u9ad8\u8d28\u91cf\u7684\u5916\u94fe<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u5916\u94fe\u544a\u8bc9Google\u8fd9\u4e2a\u9875\u9762\u5f88\u91cd\u8981\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u6709\u4eba\u94fe\u63a5\u5230\u5b83\uff0c\u5219\u5b83\u5fc5\u987b\u5177\u6709\u4e00\u5b9a\u7684\u4ef7\u503c\u3002\u8fd9\u4e9b\u662fGoogle\u60f3\u8981\u7d22\u5f15\u7684\u9875\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u4e0d\u4ec5\u4f1a\u7d22\u5f15\u5e26\u6709\u5916\u94fe\u7684\u7f51\u9875\u3002\u6709\u5f88\u591a\uff08\u4e0a\u4ebf\u7684\uff09\u6ca1\u6709\u5916\u94fe\u7684\u9875\u9762\u4e5f\u7f16\u5165\u4e86\u7d22\u5f15\u3002\u4f46\u662f\uff0c\u7531\u4e8eGoogle\u8ba4\u4e3a\u5177\u6709\u9ad8\u8d28\u91cf\u94fe\u63a5\u7684\u9875\u9762\u66f4\u4e3a\u91cd\u8981\uff0c\u56e0\u6b64\u4e0e\u4e0d\u5177\u6709\u9ad8\u8d28\u91cf\u94fe\u63a5\u7684\u9875\u9762\u76f8\u6bd4\uff0c\u5b83\u4eec\u6293\u53d6\u548c\u91cd\u65b0\u6293\u53d6\u7684\u901f\u5ea6\u53ef\u80fd\u66f4\u5feb\u3002\u8fd9\u4f1a\u4f7f\u5f97\u7d22\u5f15\u8fb9\u7684\u66f4\u5feb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4eec\u7684\u535a\u5ba2\u4e2d\u6709\u5f88\u591a\u5173\u4e8e\u5982\u4f55\u83b7\u5f97\u9ad8\u8d28\u91cf\u5916\u94fe\u7684\u505a\u6cd5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u770b\u770b\u4e0b\u9762\u4e00\u4e9b\u5916\u94fe\u7684\u6307\u5357\uff1a\u5ef6\u4f38\u9605\u8bfb<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ahrefs.com\/blog\/link-building-strategies\/\">9\u4e2a\u7b80\u5355\u7684\u94fe\u63a5\u5efa\u8bbe\u7b56\u7565\uff08\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u7528\uff09<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/how-to-get-backlinks\/\">\u5982\u4f55\u83b7\u53d6\u5916\u94fe\uff1a7\u4e2a\u4e0d\u9700\u8981\u65b0\u5185\u5bb9\u7684\u7b56\u7565<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/find-backlinks\/\">\u5982\u4f55\u627e\u5230\u5916\u94fe\uff08\u53ef\u6279\u91cf\u590d\u5236\uff09<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/get-competitors-backlinks\/\">7\u4e2a\u53ef\u884c\u7684\u6316\u6398\u7ade\u4e89\u5bf9\u624b\u5916\u94fe\u7684\u65b9\u5f0f<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/broken-link-building\/\">\u7b80\u5355\uff08\u53ef\u884c\uff09\u7684\u5931\u6548\u94fe\u63a5\u4fee\u590d\u6307\u5357<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.2k2mnwxkmbgn\">\u7d22\u5f15&nbsp;\u2260 \u6392\u540d<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728Google\u4e0a\u83b7\u5f97\u7d22\u5f15\uff0c<strong>\u5e76\u4e0d\u4ee3\u8868<\/strong>\u4f60\u80fd\u83b7\u5f97\u6392\u540d\u6216\u8005\u662f\u6d41\u91cf\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u662f\u4e24\u4e2a\u4e0d\u540c\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7d22\u5f15\u610f\u5473\u7740\u8c37\u6b4c\u5df2\u7ecf\u770b\u5230\u4e86\u4f60\u7684\u7f51\u7ad9\uff0c\u4f46\u662f\u5e76\u4e0d\u610f\u5473\u7740\u4f60\u7684\u5185\u5bb9\u503c\u5f97\u8c37\u6b4c\u5bf9\u7279\u5b9a\u5173\u952e\u8bcd\u8fdb\u884c\u6392\u5e8f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5c31\u662fSEO\u9700\u8981\u505a\u7684\u2014\u2014\u4f18\u5316\u7f51\u9875\u4ee5\u9488\u5bf9\u7279\u5b9a\u5173\u952e\u8bcd\u8fdb\u884c\u6392\u540d\u7684\u827a\u672f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b80\u5355\u7684\u6765\u8bf4\uff0cSEO\u5305\u542b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u627e\u5230\u4f60\u7684\u7528\u6237\u5728\u641c\u7d22\u4ec0\u4e48\uff1b<\/li><li>\u56f4\u7ed5\u8bdd\u9898\u521b\u4f5c\u5185\u5bb9\uff1b<\/li><li>\u9488\u5bf9\u76ee\u6807\u5173\u952e\u8bcd\u8fdb\u884c\u4f18\u5316\uff1b<\/li><li>\u5916\u94fe\u5efa\u8bbe;<\/li><li>\u5bf9\u9875\u9762\u5185\u5bb9\u8fdb\u884c\u66f4\u65b0\uff0c\u4fdd\u6301\u201c\u65b0\u9c9c\u201d\u3002<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u91cc\u6709<a href=\"https:\/\/www.youtube.com\/watch?v=DvwS7cV9GmQ\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e00\u4e2a\u89c6\u9891<\/a>\u53ef\u4ee5\u8ba9\u4f60\u5f00\u59cb\u8fdb\u884cSEO\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026 \u4ee5\u53ca\u4e00\u4e9b\u6587\u7ae0\uff1a\u5ef6\u4f38\u9605\u8bfb<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ahrefs.com\/blog\/seo-basics\/\">SEO\u57fa\u7840\uff1a\u65b0\u624b\u6709\u597d\u76845\u4e2aSEO\u5236\u80dc\u6307\u5357<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/keyword-research\/\">\u5982\u4f55\u8fdb\u884cSEO\u7684\u5173\u952e\u8bcd\u7814\u7a76<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/zh\/on-page-seo\/\">\u7ad9\u5185 SEO \u884c\u52a8\u6307\u5357<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/link-building\/\">\u65b0\u624b\u53cb\u597d\u7684\u94fe\u63a5\u5efa\u8bbe\u6307\u5357<\/a><\/li><li><a href=\"https:\/\/ahrefs.com\/blog\/evergreen-content\/\">\u5e38\u9752\u5185\u5bb9\uff1a\u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\uff1f\u4ee5\u53ca\u5982\u4f55\u521b\u4f5c<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.eso1j6xcadaf\">\u6700\u540e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u4e0d\u7d22\u5f15\u4f60\u7f51\u7ad9\u6216\u9875\u9762\u7684\u539f\u56e0\u53ea\u6709\u4e24\u4e2a\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u6280\u672f\u6027\u95ee\u9898\u5bfc\u81f4\u5b83\u65e0\u6cd5\u7d22\u5f15\uff1b<\/li><li>\u5b83\u8ba4\u4e3a\u4f60\u7684\u5185\u5bb9\u6ca1\u6709\u4ef7\u503c\uff0c\u4e0d\u503c\u5f97\u88ab\u7d22\u5f15\u3002<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e24\u4e2a\u95ee\u9898\u5f88\u53ef\u80fd\u540c\u65f6\u5b58\u5728\u3002\u4f46\u662f\uff0c\u6211\u60f3\u8bf4\u6280\u672f\u95ee\u9898\u8981\u666e\u904d\u5f97\u591a\u3002\u6280\u672f\u95ee\u9898\u8fd8\u53ef\u80fd\u5bfc\u81f4\u4f4e\u8d28\u91cf\u5185\u5bb9\u7684\u81ea\u52a8\u751f\u6210\uff08\u4f8b\u5982\uff0c\u5206\u9875\u95ee\u9898\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1\u5982\u6b64\uff0c\u901a\u8fc7\u4e0a\u9762\u7684\u68c0\u67e5\u8868\u591a\u6570\u662f\u53ef\u4ee5\u89e3\u51b3\u7d22\u5f15\u95ee\u9898\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53ea\u8981\u8bb0\u4f4f\u7d22\u5f15\u2260\u6392\u540d\u5373\u53ef\u3002\u5982\u679c\u4f60\u60f3\u5bf9\u4efb\u4f55\u6709\u4ef7\u503c\u7684\u5173\u952e\u8bcd\u8fdb\u884c\u6392\u540d\uff0c\u5e76\u5438\u5f15\u6e90\u6e90\u4e0d\u65ad\u7684\u81ea\u7136\u6d41\u91cf\uff0c\u90a3\u4e48SEO\u5c31\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u8bd1\u8005\uff0cPark Cheng\uff0c<\/em><em><a href=\"https:\/\/park.mobayke.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u9b54\u8d1d\u8bfe\u51e1<\/a><\/em><em>\u8054\u5408\u521b\u59cb\u4eba\u3002<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/zh\/wp-content\/themes\/Ahrefs-4\/images\/authors\/JoshuaHardwick.jpg\" alt=\"\" title=\"Joshua Hardwick\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u6587\u7ae0\u4f5c\u8005:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ahrefs.com\/blog\/zh\/author\/joshua-hardwick\/\">Joshua Hardwick<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u8d21\u732e\u8005:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ahrefs.com\/blog\/zh\/author\/samoh\/\" class=\"\"><\/a> Ahrefs\u5185\u5bb9\u8425\u9500\u603b\u76d1\u3002\u4ed6\u8d1f\u8d23\u786e\u4fdd\u6211\u4eec\u53d1\u5e03\u7684\u6bcf\u7bc7\u6587\u7ae0\u90fd\u662f\u795e\u4f5c\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5982\u679cGoogle\u6ca1\u6709\u5c06\u4f60\u7684\u7f51\u7ad9\u7f16&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[14],"class_list":["post-672","post","type-post","status-publish","format-standard","hentry","category-9","tag-14"],"_links":{"self":[{"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/posts\/672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/comments?post=672"}],"version-history":[{"count":1,"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/posts\/672\/revisions"}],"predecessor-version":[{"id":673,"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/posts\/672\/revisions\/673"}],"wp:attachment":[{"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/media?parent=672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/categories?post=672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.cithwu.com\/wp5444\/wp-json\/wp\/v2\/tags?post=672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}